Your PowerPoint salon is not hardcore.
Your young Croatian heart is not hardcore.
Your boutique atelier is not hardcore.
Your menswear for the modern gentleman is not hardcore.
Your folksy Chris Carrabba album is not hardcore.
Your full tilt coffee company is not hardcore.
Your challenge seeking photography is not hardcore.
Your boutique law firm is not hardcore.
Your big city swell is not hardcore.
Your extraction in action is not hardcore.
Your campfire cologne is not hardcore.
Your plastic skateboard is not hardcore.
Your Wordpress hosting is not hardcore.
Your nano-roasted coffee is not hardcore.
Your Evernote developer community is not hardcore.