Your Logo Is Not Hardcore

Your Australian cyclocross is not hardcore.
Your fabric of man is not hardcore.
Your hipster logo is not hardcore.
Your indy-pop band is not hardcore. 
Your digital craft reel is not hardcore.
Your sports nutrition is not hardcore.
Your Russian tattoo artist is not hardcore.
Your soon to open espresso bar is not hardcore.
Your classic Polish bar is not hardcore.
Your generous fundraising effort is not hardcore.
Your Nordic gastro pub is not hardcore.
Your inspiration blog is not hardcore.
Your illustrative t-shirt brand is not hardcore.
Your nameless clothing brand is not hardcore.
Your Andrew Bird concert is not hardcore.