Your Logo Is Not Hardcore

Your minimalist menswear brand is not hardcore.
Your global collaboration with Avicii is not hardcore.
Your 12 hour travel guide is not hardcore.
Your humble Hoxton establishment is not hardcore.
Your southern public house is not hardcore.
Your anchor division is not hardcore.
Your progressive church of discovery is not hardcore.
Your well-played conference identity is not hardcore.
Your high performance training facility is not hardcore.
Your Alabama imperial stout is not hardcore.
Your northern inspiration is not hardcore.
Your Italian chef is not hardcore.
Your brew cult is not hardcore.
Your corporate sponsored running event is not hardcore.
Your Parisian burger bar is not hardcore.