Your East Vancouver running crew is not hardcore.
Your status-quo challenging coffee company is not hardcore.
Your millennial train project is not hardcore.
Your vape life is not hadrcore.
Your alcohol delivery app is not hardcore.
Your humble Cincinnati coffee company is not hardcore.
Your crafted coffee (also) is not hardcore.
Your crafted magazine is not hardcore.
Your Prospect Park sports bar is not hardcore.
Your Roebling sporting club is not hardcore.
Your Tijauna cold brew is not hard core.
Your sea inspired cold brew is not hardcore.
Your secret San Francisco baseball club is not hardcore.
Your Barnstormers iPhone case is not hardcore.
Your Indonesian coffee shop is not hardcore.