Your small town coffee shop is not hardcore.
Your Mexican wine is not hardcore.
Your keystone collection is not hardcore.
Your p80 bass music is not hardcore.
Your corporate-run food blog is not hardcore.
Your coming-of-age comedy is not hardcore.
Your Lebron stack is not hardcore.
Your Parisian lifestyle blog is not hardcore.
Your dandy buffalo is not hardcore.
Your Italian eyewear is not hardcore.
Your novel French sockwear is not hardcore.
Your bath and racquet club is not hardcore.
Your hand powered espresso maker is not hardcore.
Your pasta-based thesis is not hardcore.
Your free adventure magazine is not hardcore.